Thursday, October 18, 2007


Who says you can't make truffles from tree roots?

Well, actually nobody says that because it's a pretty stupid thing to say. Be that as it may, I can only imagine the consternation within the Kellogg's marketing team tasked with trying to help increase sales of All-Bran cereal. I mean, how can you possibly market the appeal of that product?

Well, apparently the answer is to embrace the obvious and put out an ad designed to either amuse your target audience or to put them off of your product forever.